Now, you can have the benefit of DxO PhotoLab's denoising, demosaicing and lens correction tools, but keep all the familiar apps, tools, shortcuts and more that you love in your current digital darkroom utility. Instead of trying to persuade them to learn another new and complex interface and venture into the unknown by switching to the fully-featured PhotoLab editing platform, PureRaw gives them the opportunity to bring DxO's most popular capabilities right into their existing workflow with almost no fuss. DxO PureRaw brings the company's famed denoising and lens corrections to photographers that don't want to change their current software
And of those who don't, many more will already have moved to non-DxO third-party rivals like Capture One, Exposure and more. With PureRaw, it aims to address this with a new approach.ĭxO tells us that of the roughly 10 million photographers currently shooting in a Raw format, 90% use Adobe Photoshop, Lightroom or some combination of the two in their workflow.
Yet while DxO has earned more than a few plaudits and built a devoted following for its software, it has never gained quite the mass-market appeal of rival Adobe. And more recently their CPU-intensive PRIME / DeepPRIME noise reduction technology has also garnered plenty of praise, as we saw in our recent DxO PhotoLab 4 review. For years now, DxO Labs' Optics Pro and PhotoLab products have impressed photographers with their automatic lens corrections.
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