But, more significantly, Amazon threw a spanner in the works when it purchased Whole Foods just days before Blue Apron’s debut, giving investors concerned the alliance would negatively impact the company, piling on more doubt that had surfaced around the viability of its customer retention strategy. The company listed at $10 per share after originally hoping to go public between $15 and $17. Dickerson hinted that the company has more planned for its “channel expansion strategy.”ĭespite going public in June, 2017 was a tough year for Blue Apron. That was echoed by Brad Dickerson, who become CEO late last year. “Adding the on-demand kits to our newly launched City Grocery experience provides another layer of convenient services and products that helps make people’s lives easier, and it’s a great example of how Jet will continue to differentiate itself.”
“We are delighted to be the first e-retailer to offer the Blue Apron on-demand kits, kicking off in NYC,” said Jet President Simon Belsham in a statement. Italian Farro Bowl with Roasted Vegetables & Mozzarella (2 servings, 32 oz.) – $16.99.Togarashi Popcorn Chicken with Sweet Chili Slaw & Jasmine Rice (2 servings, 32 oz.) – $18.99.Dukkah-Spiced Beef & Couscous with Tahini-Dressed Broccoli (2 servings, 41 oz.) – $20.99.Seared Steaks & Peperonata with Fregola Sarda Pasta & Grana Padano Cheese (2 servings, 28 oz) – $22.99.The initial selection includes the following: As a part of that focus, all of the kits take less than 30 minutes to prepare. Jet - which is the first e-tailer partner for Blue Apron - said the kits are designed specifically for its customers based on “extensive feedback” based around what they want to eat, how they want to make it, etc. The kits - which will rotate every six weeks - will be available for same-day or next-day order in Manhattan, Brooklyn, Queens, the Bronx, as well as Jersey City and Hoboken. The deal will an initially rotating selection of four meal kits from Blue Apron made available as part of Jet’s ‘City Grocery’ experience. That explains a coming-together between two startups today after Jet.com announced it will give beleaguered Blue Apron a leg-up by introducing its meal kits for customers in New York.
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